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Highlight the remarkable

How do you sell a highlighter?

It's Smooth?

Has long-lasting ink ?

Keeps going on and on?

Doesn't dry when kept open?

Smudge free?

Celebrity Endorsements?

DDB Germany came up with a re-markable (pun intended) campaign for Stabilo Boss. The campaign does a fantastic job telling compelling stories and is unmissable.


Agency - DDB

Client - Stabilo Boss


First seen on-


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