Highlight the remarkable

How do you sell a highlighter?

It's Smooth?

Has long-lasting ink ?

Keeps going on and on?

Doesn't dry when kept open?

Smudge free?

Celebrity Endorsements?

DDB Germany came up with a re-markable (pun intended) campaign for Stabilo Boss. The campaign does a fantastic job telling compelling stories and is unmissable.

Enjoy!

Agency - DDB

Client - Stabilo Boss

2018

First seen on- www.adsoftheworld.com