How do you sell a highlighter?
It's Smooth?
Has long-lasting ink ?
Keeps going on and on?
Doesn't dry when kept open?
Smudge free?
Celebrity Endorsements?
DDB Germany came up with a re-markable (pun intended) campaign for Stabilo Boss. The campaign does a fantastic job telling compelling stories and is unmissable.
Enjoy!
Agency - DDB
Client - Stabilo Boss
2018
First seen on- www.adsoftheworld.com
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