Apr 1, 20235 min read
The Psychology of Marketing: 5 Lessons from Kahneman's 'Thinking Fast and Slow'
Marketing lessons from the Nobel Prize-Winning Behavioral Economist, Daniel Kahneman Every once in a while, a visionary thinker produces...
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Mar 18, 202311 min read
The bittersweet mangoes
My take on a childhood classic. Short fiction. Hari Kumar was born with 11 fingers. Apart from that, everything else was significantly...
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Mar 18, 20234 min read
Your 10-minute guide to Experiential Marketing
By definition, Experiential Marketing is strategically managing the entire customer experience with a product or a company. But why...
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Nov 25, 20213 min read
DeFi 101
A beginner’s guide to Decentralised Finance. If you haven’t been living under a rock for the past 2 decades are so, chances are you have...
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Apr 25, 20191 min read
Highlight the remarkable
How do you sell a highlighter? It's Smooth? Has long-lasting ink ? Keeps going on and on? Doesn't dry when kept open? Smudge free?...
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Apr 19, 20185 min read
The Elusive Canadian Consumer
The retail industry is going through a major shift worldwide with the advent of Internet technology. In the few decades of existence, the...
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Mar 18, 20181 min read
Budweiser- Light Up the nation
Watch my take on the Budweiser's Red light campaign
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