Mar 18, 202311 min read

The bittersweet mangoes

My take on a childhood classic. Short fiction. Hari Kumar was born with 11 fingers. Apart from that, everything else was significantly...

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TRAIN OF THOUGHT

Apr 1, 20235 min read

The Psychology of Marketing: 5 Lessons from Kahneman's 'Thinking Fast and Slow'

Marketing lessons from the Nobel Prize-Winning Behavioral Economist, Daniel Kahneman Every once in a while, a visionary thinker produces...

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Mar 18, 202311 min read

The bittersweet mangoes

My take on a childhood classic. Short fiction. Hari Kumar was born with 11 fingers. Apart from that, everything else was significantly...

26 views0 comments

Mar 18, 20234 min read

Your 10-minute guide to Experiential Marketing

By definition, Experiential Marketing is strategically managing the entire customer experience with a product or a company. But why...

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Nov 25, 20213 min read

DeFi 101

A beginner’s guide to Decentralised Finance. If you haven’t been living under a rock for the past 2 decades are so, chances are you have...

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Apr 25, 20191 min read

Highlight the remarkable

How do you sell a highlighter? It's Smooth? Has long-lasting ink ? Keeps going on and on? Doesn't dry when kept open? Smudge free?...

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The Elusive Canadian Consumer

The retail industry is going through a major shift worldwide with the advent of Internet technology. In the few decades of existence, the...

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Budweiser- Light Up the nation

Watch my take on the Budweiser's Red light campaign

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ABOUT ME

Hi there! I'm Sarthi.

I eat, I write and I build brands.

My marketing experience spans four different industries across three countries, and I'm always eager to learn more.

I'm a die-hard soccer fan, a web3 native, and a lover of chess, star-gazing, and all things delicious.

MY PICK
OF THE MONTH

'Thinking, Fast and Slow' by Daniel Kahneman is what I'm reading this month!

Although primarily about psychology and human decision-making, the book is a must-read for marketers, who must understand how people make decisions in order to effectively persuade them.

10/10 Must read

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